Have you heard of Energy Star? By this point, the majority of Americans know and recognize the blue Energy Star logo like a regular consumer brand such as Kraft or Adidas. It is splattered throughout the appliance and electronic worlds, but also in building materials, lighting, and HVAC equipment. Energy Star has come to be a sign of quality and efficiency that many consumers consider when making a purchase.
So, how can this same mindset be used to enhance your building?